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Effective Internal Communication, Public Relations and Employee Engagement - what is the connection?

Internal Communication has become ‘a growing specialism inside the broader field of PR, where employees are regarded as a public or stakeholder group’ (Tench & Yeomans, 2009). Effective communication is seen as a vital component in engaging employees.

According to Pilkington, 2004, organisations need to understand what employees are thinking and feeling and ensure that there are mechanisms in place for this relationship to happen. Internal communications is best placed to do this, acting in that ‘boundary spanning’ role between employer and employee. ‘Engaging staff in the ‘bigger picture’ often requires a managed system of communication’ (Tench & Yeomans, 2009).

From research carried out in 2004, the Institute for Employment Studies (IES) in the United Kingdom defines engagement as “a positive attitude held by the employee towards the organisation and its values, which requires a two-way relationship between employer and employee” (Robinson D, Perryman S, Hayday S, 2004) where “organisations must work to engage the employee, who in turn has a choice about the level of engagement to offer the employer”.

Cornelissen, 2008, affirms that employees are crucial stakeholders in the survival of an organisation and highlights the need to communicate with their employees. Yeomans, 2006, observes that: “Very little attention is paid to IC by public relations scholars yet it is viewed as part of an organisation’s strategic communication function.”

As Quirke, 2008 puts it “engagement is the end to which internal communications is the means”.


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Activating the Akismet plug-in

Akismet is a plu-in that is primarily used for detecting and deleting SPAM, also known as junk email or unsolicited bulk email.

It is installed as part fo the standard WP installation.

You will need a key (API) in order to activate the plug-in.



Some pointers when creating posts in Word Press

  • When creating a Post i.e. a blog, indexing is used so taht the blog/post can be found easily afterwards.
  • Use Categories and Tags (key words) in order to organise, sort and filter posts.
  • Use the Media Library to build up a store of multi-media items that can be used more than once.
  • Pages appear on the main menu or the front end of your blog. Pages can store static information about yourself whereas blogs tend to change regularly. Blogs encourage interaction and can be pushed out to other Social Media interfaces.
  • Comments can be left open so taht visitors can leave comment or they can be restricted or disabled.
  • Plugins can be used to change how content is delivered. E.g. Role Scoper allows for content-specific restrictions and permissions for reading and editing posts.
  • Themes are templates that are available that automatically arranges your site in an organised way.

Listen to this upligting track from Paul Collier…PLAY The_positive_distraction

Backing up your Blogs

It is extremly important to regularly back up the content of your WP site so that for whatever reason might cause your data to be lost e.g. in the event of server failure

To do this, go to Tools on the sidebar menu and select ‘Export’

Chose All Content

You shoudl Save the file (.xml) somewhere that you can retrive easily if needed e.g. on your local C: drive of your PC/Tablet etc or on a USB stick.


Croke Park II - Labour Relations Committee publishes final proposals

The LRC has made its proposal document for Public Sector pay cuts available on its website. The 28 page document outlines the details of the agreement brokered at the Croke Park II talks that reached a conclusion last weekend.

Download LRC doc here: LRC Proposals _FINAL